The commercial will be seen in more than 10 countries in various media platforms in markets where Anta has a presence in.
Mark Zibert is no stranger to the Chinese market. In 2007, Mark was responsible for shooting the Adidas Olympic campaign, which led to worldwide recognition and awards from both the advertising and photography industry.
Designers included: Marc Jacobs, Jean Paul Gaultier, Dior, Escada, Alberta Ferretti, Thakoon, Altuzarra, Ann Demeulemeester, Andrew Gn
Mark Zibert and Gary Thomas co-directed a lavish journey through Japan's rich cultural heritage that reveals the brewing process behind Sapporo beer. The beautifully-detailed two minute film was shot on location over a month in Guangzhou, China.
“The original concept was to create an other-worldly visual experience that would gradually tell the story of how Sapporo beer is crafted,”explains Thomas. Taking children’s cutaway storybooks as their starting point, Thomas and Zibert drew on a range of film and VFX techniques to build the finished image.
“Aesthetically we looked at a few techniques off the top, says Zibert. “We first considering creating the entire spot with motion control and CG. Then experimenting with projecting 2D art/matt paintings onto geometry (developed by Crush Sean Cochrane) and finding it had a unique quality to make this campaign stand apart. So the spot is not entirely photo or CG or 2D illustration, but a combination of all three,” adds Zibert.
Three artists were assigned to create each of the transitional rooms, with illustrations by James Zhang guiding the way at every step. To bring the film to life, Zibert and Thomas worked with an assortment of trained martial arts experts, sumo wrestlers and actors cast as Samurai and Geisha. Japanese cultural advisors were on set throughout to ensure authenticity across the production, with the same level of detail being paid to costume design and art direction.
The project was done in Flame and Inferno, with Maya, and After Effects used too. The dragon sequence tapped the talents of Loki VFX.
Designers included: Marc Jacobs, Jean Paul Gaultier, Dior, Escada, Alberta Ferretti, Thakoon, Altuzarra, Ann Demeulemeester, Andrew Gn
Agency: DDB Milan
Photo & CGI: Winkler+Noah
Stewart Cohen's Identity is a pictorial essay on character, and a labor of love he began in 1999. Over the next decade, he sought out and encountered individuals from various walks of life whose personalities interested him. These portraits, combined with each subject's own commentary on what makes them tick, resulted in this collection of riveting images and words that reveal or, in some cases, conceal inner lives.
When he learned there's an actual girl from Ipanema who inspired the 60s bossa nova hit and who's still there, tall and tan and eternally lovely, he had to meet her. And while in Rio, Stewart pursued legendary Brazilian architect Oscar Niemeyer, who’s still working and creating today.
His own love of rock and blues pointed him to legends like John Lee Hooker, B.B. King and Edgar Winter, and newer faces like Theo Kogan and Bob Schneider. There were the delightfully serendipitous discoveries like the identically white-gloved, cigarette-puffing Gallo Twins he met at a Twins Day Festival; and maverick artist Campbell "Camp" Bosworth of Marfa, Texas. Offbeat characters like the Lizard Man and Lucky fed Stewart's curiosity and offered insight to their nonconformist lifestyles. He also embraced the rare opportunity the book afforded to glimpse behind the curtain at the Prince of Monaco and such societal icons as Peter Beard, Stephen Hawking and Jane Goodall.
View more of Stewart's work.
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The newly released Spanish Tourism campaign was commissioned to Erik Almas, who spent more then 3 months in Spain shooting and with intensive post-production. This campaign is said to be launched over 40 countries worldwide.